2024’s most Googled travel destinations: Where does Spain rank?

Google’s annual ‘Year in Search’ report reveals the destinations that captured travellers’ attention in 2024.

Here’s a breakdown of the most-searched countries and cities, offering some travel inspiration for those trying to rack up some air miles.

Top 10 most searched countries of 2024

1. Turkey
   Turkey claimed the highest spot, offering an unparalleled mixture of history, culture, and natural beauty.
2. Greece
   Greece’s enduring charm lies in its idyllic islands and ancient landmarks. Mykonos, Santorini, and Kefalonia remain go-to destinations for his or her stunning scenery.
3. Malta
   Whether exploring Valletta’s vibrant restaurants or soaking in its coastal beauty, Malta stays a must-visit destination.
4. Italy
   Timeless and romantic, Italy captivates travellers with its mixture of fairytale towns, historic cities, and culinary delights.
5. Egypt
   The allure of Egypt lies in its ancient treasures and unique landscapes.
6. Portugal
   Portugal shines as a foodie destination with hotspots like Porto and Lisbon.
7. Cyprus
   Known for its mix of Mediterranean charm and cultural diversity, Cyprus offers pristine beaches and a few of the world’s best wreck-diving spots.
8. Mexico
   Mexico continues to captivate with lush rainforests and world-renowned cuisine. Highlights include the Mayan ruins and vibrant food markets.
9. Mauritius
   Making a robust comeback, Mauritius is well known for its luxury resorts, birdwatching, and conservation efforts.
10. Croatia
    Croatia’s rise in popularity is not any surprise, with its historic cities like Dubrovnik, foodie-friendly Split, and stunning islands dotting the Adriatic.

Top 10 most searched cities and islands of 2024

1. Tenerife, Spain
   The largest of the Canary Islands, Tenerife tops the list with its mixture of sophisticated hotels, vibrant culture, and unspoiled hiking trails.
2. Benidorm, Spain
   A perennial favourite for British travellers, Benidorm’s warm climate, sandy beaches, and reasonably priced accommodations make it a reliable holiday spot.
3. Lanzarote, Spain
   Lanzarote enchants visitors with its volcanic landscapes, perfect for adventurous road trips and cycling holidays. Its wineries offer a singular taste of the island’s culture.
4. Symi, Greece
   This tranquil Greek island offers lush cypress forests and serene beaches, making it a peaceful escape from the crowds.
5. Fuerteventura, Spain
   Known for its rolling sand dunes and water sports, Fuerteventura provides a sun-soaked retreat ideal for winter travellers.
6. Ibiza, Spain
   While Ibiza is known for its nightlife, recent years have seen a shift towards bohemian retreats and quiet beaches, particularly through the off-season.
7. New York, USA
   The city that never sleeps stays a top pick, offering world-class museums, iconic architecture, and a vibrant food scene.
8. Mallorca, Spain
   A family-friendly favourite, Mallorca boasts secret coves, luxurious villas, and a wide selection of activities for all ages.
9. Sardinia, Italy
   This Italian island, generally known as a Blue Zone, has attracted wellness-focused travellers for its healthy lifestyle, beautiful beaches, and welcoming locals.
10. Ikaria, Greece
    Ikaria’s Blue Zone status, characterised by its residents’ exceptional longevity, has made it a magnet for those searching for wellness and adventure.

Discover the upcoming travel trend for 2025.

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