Tourism Malaysia is working with Traveloka on a four-month campaign to promote the country as a top holiday destination.
The partnership emphasises and fulfils the National Tourism Policy’s focus on digitalisation. Online campaigns have been found to be the most convenient and popular way to attract consumers, especially among today’s digital-savvy individuals.
The campaign is also in line with Tourism Malaysia’s Strategic Plan 2022-2026, which sees the agency focusing on partnerships to promote the use of digital technology. The online experience will empower the region’s fast-growing, highly-aspirational middle class to book stays in Malaysia effortlessly and conveniently, via Traveloka’s list of travel products and services.
Malaysia has set a target of 9.2 million international tourist arrivals this year and RM26.8bil in tourism receipts.
“Forging smart partnerships with industry players is crucial to boost the recovery of the tourism sector. They are the backbone of the industry, and by working with brands like Traveloka, we record higher tourist arrivals, maximise resources and elevate our distribution channels to promote Malaysia domestically and regionally,” said Datuk Zainuddin Abdul Wahab, director general of Tourism Malaysia, in a press release.
“We are delighted that local travel agents foresee domestic tourism rebounding faster than anticipated due to more people finding the confidence to travel, with 95% of Malaysia’s adult population being fully-vaccinated against Covid-19, and new cases decreasing. Tourism Malaysia will continuously work hand-in-hand with our partners to ensure domestic tourism demand returns to its pre-pandemic levels of 2019 as early as the fourth quarter of 2022,” he added.
Angelica Chan, country manager of Traveloka Malaysia, said: “Traveloka has always supported the government’s efforts toward tourism recovery, and we are pleased to collaborate on this smart partnership campaign with Tourism Malaysia.
“We aim to exponentially increase the number of bookings via the features available on our platform and help visitors fulfil their lifestyle aspirations and needs, whether it’s enjoying authentic Malaysian cuisine, attractions, wellness and spa, or every other experience that defines our unique country.”
