Budget hotel operator Premier Inn is “confident” that its expanding German business will develop into profitable this 12 months.
The brand, which is owned by Whitbread, said it had seen “continued strong trading momentum” in each the UK and Germany within the quarter as much as 27 November 2025, with total group sales rising by 2 per cent year-on-year to £781 million.
Dominic Paul, Whitbread’s CEO, said: “In the UK, the general market continued its return to growth and we delivered a positive RevPAR (revenue per available room) performance, which has continued and stepped up in the present trading period.
“In Germany, demand has increased and we outperformed the broader market in what’s a very important trading period with plenty of key events. We remain confident in reaching profitability this 12 months, which is a key milestone as we progress towards fulfilling our ambition of becoming the country’s primary hotel brand.”
Whitbread said that its 800-plus UK properties achieved a year-on-year increase in total sales of two per cent within the quarter, while RevPar was up by 3 per cent. In Germany, where the brand has around 60 hotels, sales rose by 12 per cent year-on-year and RevPar increased by 7 per cent in the course of the quarter.
Sales for the six weeks as much as 8 January also saw growth for Premier Inn, with the UK market recording a 4 per cent year-on-year rise and accommodation sales in Germany increasing by 11 per cent over the identical period.
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