Serene Gay, group country manager for Asean Region of Visa, said she was very pleased that Thailand remained one of the world’s most popular tourist destinations. The reopening of the country and foreigners beginning to return is significantly a positive sign for recovery of the tourism industry.
She said the Thai business sector should be ready to welcome tourists and transform their business to meet the new demands of tourists, which are changing from the pre-Covid-19 era. Several needs, such as the demand for security and the digital payment or contactless payment are considered to be key factors to sustain the growth of the business.
“We hope that all this information will be useful for entrepreneurs, both big and small businesses in Thailand, to prepare for the recovery of the tourism industry. Visa expects to be their business partner as their digital payment solutions. We would like to be part of the country to recover and return to their full potential again”, said Gay
Previously, a study by the Pacific Asia Travel Association found that Thailand’s tourism industry is showing good signs of recovery. It is estimated that the number of tourists will reach 46.96 million by the end of 2024. As the government eases measures to facilitate entry into the country, more tourists will return to Thailand.
