Where should you go first on your ultimate summer adventure? 

These are the five most popular countries in Europe to travel to for beaches in 2023

1. Greece – 5.4k Google searches per month | 142k+ IG hashtags

It’s official! Greece is the most popular European country for beach-seeking travellers this year. With 5.4k in monthly searches and 142k Instagram hashtags, this makes Greece the clear winner.

Patmos and Lipsi

With so many islands to choose from, whether you pick Crete, Naxos, or Mykonos, you will surely find a stunning offering of beaches with crystal clear water. Make sure Greece is at the top of your list next year, as you won’t want to miss out!

2. ​​Italy – 5.4k Google searches per month | 71k+ IG hashtags

Italy is a dream destination for foodies and beach lovers alike! Relax by the stunning blue water along the Amalfi Coast and snack on pizza and pasta to your heart’s content. Italy is also the country with some of the most World Heritage cultural sites so you won’t miss out on this stunning gem for your travels next summer.

Rue des ThermopylesTop five holiday destinations for beaches, ranked by Google search for Europe, Greece comes out on top 7

3. Portugal – 3.6k Google searches per month | 61k+ IG hashtags

In third place, with 3.6k monthly Google searches and over 61k Instagram hashtags, we have lively Portugal. Head to Praia do Portinho da Arrábida if you are looking for a relaxing day to bask in the sun and take a dip.

The country is home to over 948 km of Atlantic coastline, so there is plenty of choices in this summer hotspot. Portugal is also renowned for its surfing, so be sure to check out one of the most famous beaches, Praia do Norte to admire or dare to surf its gigantic waves.

UK unveils countries on travel 'green list'*Portal, Portugal

4. France – 3.6k Google searches per month | 42k+ IG hashtags

Coming in at number four with 3.6k in monthly Google searches and over 42k Instagram hashtags, France is a can’t miss on your beach destinations this summer. Known for its tranquil and luxurious beach town, be sure to check out the stunning blue waters of the French Riviera in the south, the enchanting dunes in the north and the natural splendour of the Silver Coast landscapes. Pack your swimsuit and head to France for the summer of your dreams!

CARGESE corsicaFrance, Corse-du-Sud (2A), Cargèse et le Capo Rosso en arrière plan

5. Ireland – 880 Google searches per month | 42k+ IG hashtags

Ireland is home to over 3,000 km of coastline and over 100 beaches. Try surfing at Bundoran, or unwind and relax at Glanleam Beach.

This beach is known for being located on the Gulf Stream, making it one of the warmer beaches in the Emerald Isle. Ireland, with 880 monthly Google searches and over 42k Instagram hashtags, you won’t want to miss Ireland for a unique beach find.

irelandTop five holiday destinations for beaches, ranked by Google search for Europe, Greece comes out on top 8

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