Wyndham Destinations International has appointed Cheryl Ong as its new director of marketing for Asia Pacific, based in its regional headquarters in Singapore. Ong (pictured) joins from the Shangri-La Group, where she was AVP of commercial marketing in Singapore and led marketing strategy and campaigns across the brand’s four properties, 19 food and beverage outlets and two attractions.
She also previously worked in hospitality for St Regis as a director of sales and marketing and director of communications, and as director of marketing at Raffles Hotel during its 130th anniversary celebrations and the 2018 restoration. Her recent work at Shangri-La saw her lead the pivot of the brand’s online and distribution strategy in response to COVID-19, which resulted in impressive sales figures, particularly in food and beverage, as well as developing marketing resources for the brand’s Centre of Excellence. MARKETING-INTERACTIVE has reached out to Shangri-La for comment on her replacement.
Barry Robinson, president and MD of international operations for Wyndham Destinations, said Ong is the perfect fit for the company as it expands in Asia Pacific, as she comes with 17 years’ experience in marketing and extensive expertise in brand strategy, digital and eCommerce platforms, distribution networks, data analysis, content creation and social media.
According to him, Ong’s impressive work for some of the world’s biggest names in hospitality will enable her to seamlessly transition to marketing Wyndham’s incredible hotels and resorts, vacation ownership products and the brand as a forward-thinking employer.
“We currently operate in 10 countries across the Asia Pacific region and we have every confidence that Cheryl will be able to further establish our brands in those markets and create demand and interest in future markets,” he added.
Wyndham Destinations provides vacation ownership and is a business unit of US-based Travel + Leisure Co. Wyndham Destinations International represents the Asia Pacific team within the organisation, which is the largest timeshare development operation outside of North America.
Across the Asia Pacific region, Wyndham Destinations oversees almost 70 vacation ownership, mixed-use and pure-play hotel properties, and develops and markets three vacation ownership clubs: Club Wyndham Asia, Club Wyndham South Pacific and Innovative Holiday Club by Club Wyndham.
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