Thomas Salley, director of the Wilkesboro Tourism Development Authority (TDA), was recognized as this year’s “Rising Star” in tourism promotions by peers in the N.C. Travel Industry Association (NCTIA) on Nov. 17.

One NCTIA “rising star” award is given annually to a member who has worked three years or less in a North Carolina travel and tourism office and has made an immediate significant impact to his or her organization and to destination marketing in North Carolina, stated a press release.

“I am incredibly humbled and honored to receive the NCTIA Rising Star Award,” Salley said. “What I love most about the tourism industry is, if you want to be successful, you can’t do it alone. I am indebted to the gracious support of our stellar attractions, top-notch accommodations, generous and hospitable community, and tireless community leaders.”  

NCTIA concluded its annual Tourism Leadership Conference in Charlotte on Nov. 17 following an Awards Banquet celebrating the achievements of individuals and organizations, highlighting innovation, best practices, and ingenuity in the tourism industry.

The N.C. Travel Industry Association provides resources for those interested in issues relative to North Carolina‘s travel and tourism economy.

North Carolina is one of the most visited vacation and leisure destinations in the United States, with 300 miles of beaches, mountains and cities. Tourists who visited North Carolina spent over $28.9 billion in the state 2021. Go to nctia.travel for more details.

The Wilkesboro TDA’s purpose is to bring overnight travelers to Wilkes County to grow the local economy. The TDA is funded by a 3% occupancy tax collected from guests of Wilkesboro accommodations. Visit www.explorewilkesboro.com to learn more.

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