A new study has revealed the top trending destinations for a road trip on TikTok, and South Africa has ranked in the top 20 most-watched countries worldwide.
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Auto Trader’s research consisted of counting the number of views accumulated on TikTok for videos carrying a country-specific road trip hashtag.
The study compared over 180 countries and 60 popular road trip routes.
With 11.2 billion views of ‘#roadtrip’ videos alone on the platform, the app is a massively popular source of inspiration for motorists looking for ideas for their next adventure.
The study analysed the viewing numbers of hundreds of road trip-related hashtags on the app and then ranked the most watched locations and routes for a driving holiday around the globe.
South Africa ranked 19th in the global charts, with over 275,000 views clocked up of videos posted by TikTok-ers who were road-tripping around the country.
Popular drives and locations on TikTok to see on a #SouthAfricaroadtrip include Mossel Bay’s St. Blaize cliffs, Table Mountain, Chapman’s Peak and Route 62.
TikTok featuring Mossel Bay’s St. Blaize cliffs:
@rayjason.fit Süd Afrika Road Trip | Tag2 ✨ Reise mit @backpackerpack durch Afrika ??? #travel #southafricaroadtrip #backpacker ♬ Thrills – Pacific
TikTok featuring the beautiful drive along Chappies:
@secretcapetown We’ve found heaven ? it’s on Chapman’s Peak Drive ? Reel by @jityosworld #capetownsouthafrica #capetown #chapmanspeak ♬ Heaven Is A Place On Earth – Countdown Singers
The USA is the most watched country for road trips on TikTok, pulling in over 48 million views under the hashtags #usaroadtrip and #americanroadtrip.
Scotland is the second most-watched destination with a massive 11 million views. The Scottish road trip TikTok videos showcase the country’s most famous road trip route, the NC500, alongside recommendations for must-do Scottish activities, like wild swimming and hiking in the spectacular mountains.
Canada is the third most watched destination for a road trip, picking up almost 8 million TikTok views under the hashtags #canadaroadtrip and #canadianroadtrip, with many of the videos containing the country’s incredible scenery, examples of road trip itineraries and suggested costs to help other users plan their own versions.
Auto Trader’s Editorial Director Erin Baker commented on the findings:
“Originally the home of lip-syncing and viral dance trends, in recent months research has shown that the video-sharing platform TikTok has become the go-to search engine – specifically for younger generations. With that said, it’s no surprise that people are using the app to research and plan their road trips, all while getting first-hand advice from other road users and holidaymakers before they set off.”
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